MILWAUKEE, WIS. -- Screamin’ Eagle Performance Parts is ramping up for an exciting AHDRA racing season in 2003 and introducing an entirely new Class Program for Screamin’ Eagle Nitro Harley racers.
Screamin’ Eagle recently announced the end of its five-year sponsor relationship with the International Hot Rod Association (IHRA). “We’ve had a long relationship with the IHRA, beneficial to both parties, but we decided to focus our support on AHDRA and NHRA programs for 2003,” said Mike Kennedy, director of parts and accessories marketing. “Focusing in on two sanctioning bodies versus three allows us to do a better job of servicing our customers in each venue.”
“Harley-Davidson has been a good marketing partner during the last five years. I thank them for their involvement, wish them the best in their endeavors and look forward to working with them again in the future,” said IHRA President Bill Bader. “Screamin’ Eagle Performance Parts will work with AHDRA to create a class schedule that should make for an exciting season for the Screamin’ Eagle Nitro Harley racers in 2003,” said Kennedy.
The Screamin’ Eagle Nitro Harley class series will feature event payouts at each of the 14 AHDRA races and a national championship series payout. A total of $330,000 in payouts will be awarded over the course of the 2003 season, while the 2003 National Championship will pay a total $64,500 for the top ten racers. 2003 Screamin ’ Eagle Nitro Harley event payout will be $18,000 for each of the 14 AHDRA events.
“We’re really trying to focus on the racer this season and deliver a schedule that gets them in front of spectators at all levels of our sport. These Harley racers put on a tremendously exciting show at speeds of 220 plus miles per hour,” said Kennedy.
“The Screamin’ Eagle Performance Parts sponsorship is a tremendous asset for AHDRA, and we’re proud to have been chosen to take Screamin’ Eagle Nitro Harley racing to the next level,” said AHDRA President Craig Tharpe.
Screamin’ Eagle is also stepping up its support in AHDRA with additional funding in the E.T. (Elapsed Time) Class, three Event Title Sponsorships, as well as continuing support of the Screamin’ Eagle Performance Parts Street Class and the season finale $15,000 Screamin’ Eagle Shoot-Out in Las Vegas. In addition, Jim’s Machining, who previously sponsored the AHDRA Nitro Class, is expected to announce their new involvement in the Pro-Fuel Class.
“We’re pleased with the growth and success of the AHDRA program, and we’ll continue to support our dealers and customers who compete at AHDRA,” said Kennedy. “Attendance at these venues has increased substantially and the management at AHDRA is tuned into the total package of delivering a show for the spectators,” said Kennedy.
IHRA: 10 Most Recent Entries
Feb 26- MIR Welcomes 2nd Hand Power Speed Shop Back as Class Sponsor
Feb 26- Summit Racing Equipment Expands IHRA Tournament of Champions
Feb 26- IHRA Nitro Jam Mardi Gras Nationals March 13-14
Feb 26- The New Onondaga Dragstrip Joins IHRA Family of Tracks
Feb 26- Lancaster Expands Marketing Partnership with Franco's Pizza
Feb 18- South Georgia Motorsports Park Joins IHRA
Feb 18- MIR Names Craig Wack- Director of Public Relations & Marketing
Feb 17- Memphis International Raceway Reschedules Opening Weekend
Feb 17- IHRA Names Broadcast Veteran Bill Stephens to Nitro Jam Lead Announcer Position
Feb 17- IRG Sports + Entertainment Announces Key Staffing Promotions