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Mon, 17 Dec 2001, 10:19 AM

Buell Motorcycles becomes Official IHRA Sponsor
Courtesy of IHRA Communications





NORWALK, Ohio -- Vice President of Marketing, Aaron Polburn, announced Buell motorcycles has become the "Official Street Bike" of IHRA, and sponsor of the Summit Super Series presented by Pontiac and Buell.

"This is Buell’s first venture with IHRA Motorsports," stated Polburn. "We’re excited to be working with Buell at both national events and the Summit SuperSeries.

Beginning in 2002, The Summit SuperSeries presented by Pontiac and Buell will crown a true IHRA Sportsman (bracket) World Champion for the first time in drag racing history. In addition to a $150,000 prize package that includes cash and a 40th Anniversary Pontiac Grand Prix GTP, the world champion and winner in each of the five Summit SuperSeries divisions receive a Buell motorcycle.

Polburn announced Buell will display and demonstrate their products at IHRA National Events and develop programs with other Clear Channel Motorsports properties, including Supercross, Arena Cross and "Monster Jam".

"This is Clear Channel synergy at its finest," added Polburn. "Clear Channel Motorsports and IHRA are committed to developing new and innovative marketing platforms for Buell motorcycles."



IHRA: 10 Most Recent Entries [ top ]

Feb 26- MIR Welcomes 2nd Hand Power Speed Shop Back as Class Sponsor
Feb 26- Summit Racing Equipment Expands IHRA Tournament of Champions
Feb 26- IHRA Nitro Jam Mardi Gras Nationals March 13-14
Feb 26- The New Onondaga Dragstrip Joins IHRA Family of Tracks
Feb 26- Lancaster Expands Marketing Partnership with Franco's Pizza
Feb 18- South Georgia Motorsports Park Joins IHRA
Feb 18- MIR Names Craig Wack- Director of Public Relations & Marketing
Feb 17- Memphis International Raceway Reschedules Opening Weekend
Feb 17- IHRA Names Broadcast Veteran Bill Stephens to Nitro Jam Lead Announcer Position
Feb 17- IRG Sports + Entertainment Announces Key Staffing Promotions

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